Yea, as it was before this page it was presented as just a shenanigans aura that gave people a nudge to do something stupid the same way a low cut shirt or a well placed 6 pack might. Why Dave decided to undercut it just makes no sense whatsoever.
At least with the Deus stuff it kind of fits to set up the idea of Deus as someone who has achieved everything and anything and now has to push to fulfill his all consuming greed by seeking wild new experiences that money alone could never buy. Or I'm projecting a more interesting character arc onto him and seeing a better comic where there isn't one. I try to give authors a lot of latitude and trust they will go somewhere with something but GrrlPower just maxed out it's credit line and retroactively I think Dave just is never going to do anything interesting with these setups.