Ah, I think there's just a misunderstanding/confusion about the word then. I haven't written that website, obviously, but I think they meant "unobservable" just as a fancy synonym of "invisible" and not as "literally cannot be noticed by anyone in any way", considering they use it to differentiate it from phenotype, which is mostly visible.
(dictionary.com defines "observable" as "capable of being or liable to be observed; noticeable; visible; discernible")